Branding

Current Scenario

Majority of organizations, especially in the government sector, are inadequately sensitized to the importance of branding and brand management. As a result they do not have a Brand Manual or Brand Identity Kit. Consistency of communication suffers as a result and it increases communication clutter rather than bringing communication clarity. Some organizations, even if they have a Brand Manual, do not ensure enforcement of these manual through brand gate keeping.

How is SAUV different?

SAUV intends to facilitate and ensure:

Preparing the Brand Manual in-house for the client
Do the gate keeping job for the implementation and adaptation of manual. Such Brand Manual would include logo (logo elements, logo versions, logo colours, logo space and usages), type face and colour bands among other identities and SAUV's job would be of a gate keeper ensuring that it is implemented in letter and spirit. SAUV also ensures brand nurturing by educating client's team about the need to build up brand’s visibility, credibility and the desired feel through varied applications.